Posted by Steve Garnett on 11/12/2010 18:55:48:
Andrew, Nicholas – you are not alone in your views about the perceived value of things. There’s nothing actually wrong with what H&WH are doing – it’s just that I can’t convince myself that they have the balance correct when it comes to what the market can stand – or have they?
“SNIP”
– because they are buying advertising space in the mags and a stand at the exhibition, and might well object to these perfectly reasonable comments…
As long as the comments are polite and genuine, I don’t think they’d have any cause for complaint. They may even appreciate the feedback if they’re unaware of people’s perceptions and can’t understand why they’re not selling more. Ultimately though, like all things, market forces will tell them if they’re pitching prices correctly of if they need to be more competitive. I know Steve and Chris of H&WM quite well and while it’s obviously in their interest to get as much as they can for their stuff, if you can show them why you think their prices are too high, they will listen and negotiate. If one genuinely can get something comparable at a much better price, walk away and do it. That’s how the free market works and dealers have to factor it in.