Went through a very similar exercise comparing square column bench mills with VMC style before I got my Chester Lux style "factory fit VFD" bench mill, essentially WM18 size, getting on for 20 years ago.
Dimension and capacity wise its pretty much too close to call as neither type appeared to have stand-out strengths and weaknesses. I ended up getting the Lux style primarily as I had a bench to put it on, complete with lots of essential stuff underneath, but would have needed to move something out to accommodate the VMC base. Hafta say the European made VFD fitment on that particular square column mill coupled to a very good price due to Chester deciding that the price performance ratio at "full" price didn't work leaving that machine an orphan kept it in the hunt. I considered the usual gear driven Lux slightly inferior to the VMC and would not have bought one.
In use I found the big head casting on the square column mill tended to obstruct visibility when setting up work or when doing small jobs with small cutters. I also found winding the head up and down the column was hard work. It really needs motorising as the provided handles are always, to my eye at least, on the small size and something of a reach to get at. Especially when bench mounted so you can't stand at the side. My particular one proved limited on Y-axis travel so a cutter could not cover the full width of the table. Not in practice a major issue but if I'd known in advance it would have changed my mind. Not all square column bench mills suffer from this travel restriction but its worth checking. Not an unmixed curse as it made the beast a couple of inches slimmer front to back. Objectively I didn't really have enough room.
Given a do-over I'd probably buy the VMC as the big, front mounted crank makes the knee quite easy to wind up and down and the slimmer head gives better visibility. Of course then I'd probably be writing a similar spiel about the things I didn't like when using the VMC and deciding that given a do-over I'd get the square column one!
I solved all the issues by building a bigger workshop and going Bridgeport!
Frankly, unless there are space issues, its time for some serious handle twiddling and setting up trials to decide which one he'd rather drive.
Clive