You could turn it from solid aluminium etc. easily enough. Use a ball turning tool to put the radius on the tire. (Jeeps have tires not tyres. ) The shallow grooves on the side could be done with a ball turning tool with the tool poked forward of the pivot point to cut a concave surface instead of the usual convex.
Or you could as you say grind up some form tools. Probably one radius tool shaped in a quarter of a circle could be used to do one side of the tire then flip the blank over and do the other side. Then the grooves on the side could be done with a simple round-nosed form tool. c.
I think you would have it done in the lathe quicker than any other way unless you have a 3D printer already to go. Making dies would be good if you were going into mass production but probably not worth it for four wheels if you are not fussy about having original style pressed tin wheels etc and the solid aluminium would be ok.