Michael, that's a good suggestion. It's capable of supplying 100 mA so no shortage of current. I'm thinking anyway of controlling the speed from the box I'm building to also control the new power feed so could be combined. As a quick fix I could actually just supply the existing pot through a series dropper to get 10V max.
Robert, thanks for the cautions, after 50 years in electrical engineering I do tend to be quite careful. "There are bold pilots, and there are old pilots, but not very many old, bold pilots" as they say in a different context. As there is an internal digitally set maximum speed parameter, the unit is probably reasonably protected, and I suspect the 10V supply is provided to match the standard control interface so it could do without it.