Hi Ian
I have built many WordPress sites and setting up widgets in the right-hand sidebar was simple if you are using the right theme.
The editors should be looking for new contributors and articles, not waiting for what arrives. That is what I did. Which is why we had several long series in Model Engineers’ Workshop. The CNC cutter grinder springs to mind as does the Stepper head? By Peter Jackson? I might be wrong on names but I expect the reader(s) know who I mean.
The reprints of articles are ok, I started this off, but I always edited them and the illustrations were usually redrawn. Not just scanned and copied straight into the magazine. This option was done so I could increase payments to contributors.
it does not take long to edit Model Engineer or Model Engineers’ Workshop. I started about 2003 and wanted to do it part time. Management said they wanted full time so I agreed. I did my first two issues in two weeks and then did what I wanted for the next 6 weeks.
The same thing happened with Model Engineer. Apart from Club News and Club Diary, I did all the editing myself. Yes, I had an editorial assistant who did the two previously mentioned sections because they were of little interest regarding editing but management insisted I get an assistant editor so I did but I still edited everything else myself.
When I took over Model Engineer, the net profit was about £150,000. When I left it was £550,000 net profit and management still moaned that it cost about £50,000 to stage the Model Engineer Exhibition. This equated to about £1,000 a week. Which as far as I was concerned was good value for money.
I have noticed advertising is almost non existent in the two magazines recently. Although the page count is still 60. It is actually cheaper to print 60 pages rather than the 54? Page version because of the type of printing press used. However, I did check the machine tool adverts in Model Engineer, the only one was Machine Mart on the back cover.
The major advertisers need to be encouraged back into the magazine. You will probably never get full page adverts back in but perhaps a directory of Model Engineering Tool Suppliers might be a start.
Someone needs to start thinking outside the box.
The editors need to get their finger out and start getting better content. There is no excuse for lack of content now we have the internet. I would be scouring the internet and talking to people who are writing and posting about their projects online. Yes, they may have posted these projects but very few people will have seen them all.
One person that springs to mind is Jorg Feldman. He does superb work that would probably win many a gold medal at a model engineer exhibition if they were entered.
The editors need to run decent subscription offers to get new subscribers, a good free gift could easily encourage new subscribers, I ran one offer that got well over 200 new subscribers who signed up for 2 years to get the offer.
But without the forum and website working, there most likely not be any magazines to run them in.
And as for club news, the only bit of interest is the very last paragraph to see if it can get any worse.
And Finally, what do you call a slow forum? Dead!