I opened that link (using the quoted address).
.
Possibly not a spoof but all that pie-eyed piffle might simply be to draw you into their advertising department's trap; that of so-called "cookies" linked to a very long list of irrelevant companies hiding behind opaque names. They have no rejection option despite the big button; or if they do, it is carefully hidden.
The Models link shows much more normal cars – just BMW's ordinary but costly company reps' wagons.
'
Also saw some waffle about linking hardware and software. i.e. making the vehicle so damnably complicated that if you break down in a remote area on a cold Winter night…. tough! The nearest possible repairer is 500 miles away, closed 'til Monday and charges £500 just to suck their teeth while estimating £5000 to change a small plug-in p.c.b. – next month.
"Oh, and the Infotainment System shows the Integrated Vehicle Management Protocol has identified the rear screen wiper blade must be changed as it's 239.37 miles old, and Halfords not Harrods."
Amusingly, the Chief Blurb Officer responsible seems to imply building a computer into a car is something novel!