I followed that Hootsuite link.
It describes whom it is for and what it does: retailers wanting to develop their tracking and directed-advertising campaigns), how to install it, and even includes a screen-shot of the "snippet of Java code".
I am not accusing MTM of underhand methods, but that reactive sales-surveying would appear to be just one and by no means the primary aim of Hootsuite.
I found its blurb chilling. Apart from a brief warning that certain fields such its medicine and financial services examples are heavily protected by privacy and security legislation, the entire site shows it and the few American conglomerates who have taken over the Internet have nothing but contempt for personal privacy and security.
If one thing could be done to this site, it would be to ensure that whilst its, and the magazines', advertisers who pay for publishing space may analyse how readers learn of them, no details of those readers can be harvested via the site.
Frances IoM draws parallels between Facebook and Google, and the People's Republic of China. Well, the watchers' motives differ but there are simple precautions you can make to reduce the watching. Some simple ones I use:
– Turn off as many tracking "cookies" as possible – though I admit I do not know if the virtual "off" switch is genuine or a lie.
– Minimise on-line purchasing and other transactions.
– Minimise using Google, which anyway now hides behind a frustrating cookie-filter designed to make you give up and accept their intrusions .
– Do not use Facebook, Twitter & Instagram.
– Don't let your portable phone be a location-tracer; with one exception. So leave it switched off except when genuinely expecting or needing to make a call needing immediate response (such as a rendezvous when out shopping or attending an exhibition… let us hope on that one). In any case most of us are – in "normal" life – often in situations where the thing should be off anyway.
NB: THAT ONE exception – the obvious one, but inapplicable to my telephone, the NHS Covid tracing scheme.
I do not know if my 'phone could track me. It is a basic, 3G-rated instrument on which telephone calls are its primary, intended function! It is not connected to the Internet, but anyone following its locations last year would have been puzzled. For it was in S. Dorset, at random times on irregular dates, for most of the year, but for no discernible reason was in rural N.W. Yorkshire for no more than 10 minutes or so on each of two or three quite different dates of no clear significance! So no use to the ad agencies then…
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Going back to the topic though, it seems most of us are reasonably happy with this forum as it is, and do value it, but do encounter various points that could be improved.
The OP did not help his cause by perjoratively using "archaic" without considering its meaning or significance, or offering immediate, constructive suggestions. He also seemed later to have judged it by personal preferences in Internet use, perhaps more than by objective technical points; but hand on heart I suspect most of can be similarly influenced by taste and equipment available. Nevertheless, he did raise an important general point.
That is, that just as with mechanical engineering, web-sites can and should withstand occasional review and adjustments; but vitally, ones that keep the thing running and hopefully improve it, but with its contents and users' wishes paramount.
I mean genuine improvements, problems solved etc. Not mere displays of fancy IT clever-cloggery for no better and sometimes worse, service – leave that to Microsoft and Google!