Carefully scanning the shelves in Halfords, IO could find no sign of etch primer, but I found a single can of 'adhesion promoter' suitable for "plastics and non-ferrous metals".
It is a clear, satin finish lacquer that goes on quite liquid – oddly it either sets or runs, and having put on too much it collected in a corner as a pool I was able to wipe off, without damaging the adjacent area – most odd. I applied two coats.
I note my acrylic primer suggests using this type of product on plastic, but doesn't mention non-ferrous metals. A single, light coat of primer has gone on top very nicely, but of course the acid test is how long it lasts.
Neil