Rather bemused to receive this press release which makes no mention whatsoever of Alec Issigonis – the man responsible for the Mini's unique design!
Neil
British icon: Artistic celebration The Mini’s 60th anniversary
-FOR IMMEDIATE RELEASE-
2 March 2019
The Mini, the most popular British car ever built and a true British icon, is celebrating its 60th anniversary this year.
The mark the event, this month the makers are launching The MINI 60 Years Edition, an exclusive design model, available in both 3-door and 5-door configurations and with four engine variants from which to choose.
The original Mini ranked fourth in a poll of British design icons organised by the BBC and the Design Museum; it has had starring roles in films like The Italian Job and at the London 2012 Olympic Games; it has gone racing; it has been a troop transporter; and has won the hearts of many millions across the globe for six decades.
Now, the Birmingham-built classic is the inspiration for a new series of arresting pop art-style artworks launched by world-leading art agency, Thomas Crown Art (TCA).
International art dealer at TCA, Stephen Howes, comments: “The Mini, the greatest success story that the British motor industry has ever known, was never meant to be an icon.
“It was meant to be practical and efficient.”
He continues: “But with its unconventional looks, its daring-to-be-different charm, its personality, and its design, the Mini was cool from the very beginning.
“From the moment it was launched in 1959, there was a coolness about it that has endured and undoubtedly grown over the last six decades.
“Its place as a true, mould-breaking British icon was cemented in the epicentre of Great Britain in the Swinging Sixties and has been galvanised in the 21st century’s Cool Britannia movement.”
… it goes on in the same vein…