Hi MC Black,
Thank you for your comments and observations. We at ARC are glad that you are pleased with your purchase. We know from experience how difficult it is to please you, which includes the choice of delivery systems we use. 
I will try to explain some of the reasoning behind what we have done.
The books are broadly generic, using products available from various sellers around the world, rather than specifically from ARC, even though many products were supplied by ARC.
Under normal circumstances, if a person purchased the books from an independent company, the 'Arc Product Guide' (APG) would not be supplied with the book.
The thin 16page (including cover) APG booklet is complementary, and only sent to customers who purchase the books directly from ARC. We just did this as an extra idea. it is not part of the book.
The long-term aim is for other companies around the world to sell the books. So for example, if AUSEE in Australia sells the books, the APG will not be supplied to them. It would be wrong for AUSEEs customers to be directed to ARCs website.
We just wanted to try out the idea of guiding the reader to a source of purchase for a product talked about in a book.
There were two Catalogue 11s included in the package, because you had ordered them…One ordered earlier in the evening and one ordered with the books. The covering letter accompanying the Catalogue 11 does say in one of the paragraphs… 'For up-to-date information on prices and/or product details, please visit our website..' So, we felt it appropriate to link the QR codes in the APG to our website. Whilst I understand and respect your views, we chose to link the QR codes in the APG to pages on our website.
I understand your concern over lack of INDEX. We debated this concern in-house, and once again, whilst I respect your views, after taking many factors into consideration (without going into detail), we felt that the CONTENTS at the beginning was sufficient.
Ketan at ARC