Toys aren't us; They're not keeping up with the trade and they lose it, it's as simple as that.
I see all these very niche small toy shops doing well. enough staff to keep ontop of the place and talking to customers.
I don't see why they couldn't just downscale the whole operation towards that end of the market where the money is.
As for Maplin, the moment they stopped being electronic specialists and wanted to be "gadgets" instead, they pitfalled hard, everyone went to them because they sold components. That's how I heard about them.
These big companies never seem to realize that I cannot spend my money unless they have what I'm looking for. If they have it, I'll buy it. Yes, elsewhere might do it cheaper, but if they've got it right in front of me, then the price doesn't matter as much so long as it's not prohibitive.
The only saving grace I can see for them would be to move away from the bricks and mortar idea and go to being online, and get back to their core market.
Michael W
Edited By Michael-w on 28/02/2018 11:17:13