As a retired editor of specialist-interest magazines, I can tell you that this is not a new tactic by W.H. Smith – they have been doing it, on and off, for the last 20 years at least. I seem to recall they once withdrew all magazines with a monthly circulation of fewer than 15,000 – thereby ensuring that small magazines never grew.
All retail newsagents, and particularly the big chains, should remember that they rely on the publishing industry to make a living, by taking their own cut out of every sale, but instead you get the impression that some of them feel they are doing the publishing trade a huge favour by selling their products.
Up here in the north of Scotland you very rarely see ME on sale. I took out a subscription a year ago, and certainly don’t regret it.