Hello Fred,
Of course it's 'potential' as we haven't incurred it yet.
I do know that the cost of re-scanning the back issues that were not produced electronically to a higher standard that the existing archive is forecast to be significantly higher than the returns from selling them.
We have to consider the impact of piracy as a significant proportion of readers subscribe to access the archive.
The kindly DVD sellers? Well 99% of them have never scanned an issue, they just buy someone else's and then clone it. They don't have to worry about quality or completeness and only have to cover the price of the DVD and a stamp. So they sell it for a 'couple of pounds' and effectively put a limit on what we could charge for a high-quality, complete DVD. They also duplicate a handful at a time, while we would have to do a run of several hundreds or even thousands.
So while pirates both limit the size of the market and the price for official, quality, DVDs, it's unlikely we can make sufficient profit to make the exercise worthwhile.
Don't complain about a publisher wanting to make a profit out of their publications – there would be very few magazines at all if they couldn't make a profit.
It's ridiculous to suggest the DVD pirates are selling their 'products' out of a sense of altruism – they rip off the work of hundreds of people producing magazines and thousands of people writing them to line their own pockets.
If an 'official' DVD ever appears its function will be largely be to promote the magazine rather than to make a huge profit.
Neil
Incidentally – how can the DVD pirates ' provide a valuable service ' to 'the law abiding' if their 'product' is illegal?
Neil,
Costs are "potential" not because they have not been incurred yet but because their level is not known. In this case you can get an accurate estimate of the real costs.
The problem lies squarely with the publishers who have decided not to scan the archive even though in the past they received an offer to have it done for free. Instead of giving a third party permission to scan and publish a digital version, no doubt with a condition that they will receive a royalty, the publishers irrationally and convulsively cling to their copyright. Unfortunately, this copyright is not worth the paper it is written on, especially to those entrepreneurs who know that scanning and publishing ME back issues is in fact profitable. You can rant all you like about the poor quality of their product but it does the job and if the publishers think they can do better, let them put their money where their mouth is.
Your statement: If an "official" DVD ever appears its function will largely be to promote the magazine rather than to make a huge profit" shows an alarming ignorance of the target market for a DVD. Any potential buyer of the DVD will know ME inside out and is immune to promotion of it.
And finally, please do not put words into my mouth. I never suggested that the pirates acted out of altruism – they don't. Rather, they have spotted a hole in the market which the publishers refuse to fill, and they are busy filling it. For anyone who needs a digital copy of even part of the ME back issues, they are the only game in town until such time as the publishers get their act together. I am not holding my breath.
Fred