Michael – indeed, the “case law” example was very interesting. However, I’m not sure that it would set a precedent for the Mortons ad case. The original ruling said, paraphrasing, that the ad was clear and there was no “small print” which might have modified the terms of the offer. In Morton’s case, and if we read the headline as suggesting that an individual could win £1000, the ad is self-contradictory because where it describes the prizes in glowing terms and not hidden in small print it makes clear what the prizes are.
I did click through to the questionnaire and due to the fact that none of the options were of interest to me, I did not click any of them and eliminated myself from the prize draw. That’s one extra chance for someone else, then! After all, I’m sure that I would have won one…