Ref. __ https://www.model-engineer.co.uk/forums/topic/this-is-the-worst-site-possible/#post-701960
Kiwi Bloke made specific, and very pertinent, reference to the Sunk Cost Fallacy … but I think we might explore the various fallacies that have contributed to the present situation:
I will start the ball rolling with two:
- The belief that this forum exists for the benefit of its members.
- The belief that having approximately 48k registered members is a good thing.
Both of these [held by different factions] are delusional
Mortons is a business, not a charity, and the forum exists to stimulate interest in the products and services that provide the income-stream for Mortons. We [the active forum members] are, one might say, the lubricant in the machine.
To attract custom for its printing/publishing/advertising services, Mortons would ‘like to think’ that it is offering an audience of 48k
The awful truth would appear to be that there are less than 100 active participants, and the database is carrying a lot of dead weight [think inertia, not momentum]
A cold, hard, analysis would probably kill the forum and also question the viability of the magazines.
My suggestion [based on what little has been disclosed] would be to first cleanse the database of its imaginary members, who have never contributed to a discussion. … This should make the forum software more agile
Then develop the forum to suit the preferences of the active members.
< Use them, or you will lose them >
This needs doing promptly, but the Sunk Costs will then be all-too-evident.
Discuss or Ignore
MichaelG.