What would it need to take it to full CNC operation? All the basics are there – just add gcode input and full user interface? They have currently gone down the route of adding a lot of pseudo-manual electronic controls and a simple menu-driven interface. With CNC you would offset the additional cost by dropping the DRO.
As someone mentioned, though, electronics and simple mechanics are probably cheaper to manufacture than complex mechanics. Spoken by someone in the middle of renovating a similar size CNC lathe – and it’s a whole lot easier to strip and replace the old electronics with new than to do the mechanical equivalent which is possibly the answer to the “what if it goes wrong in 20 years?” question.