Ditto, the title of the email was "Message from Mike"
I'd certainly buy more from them if they reduced their prices by a reasonable amount…say 85% 
Just wondered how their UK pricing policy is compared to the USA. Years ago when the £ was around 1.80 it always seemed to be 1:1 for the UK market almost regardless of the company or product involved, and then we had VAT to add.
I remember buying a bit of specialist test kit in the mid 1990's It was cheaper for me to fly to New York for a long weekend (on a ticket booked a few months ahead) buy it retail, fetch it back to the UK, paying duty and VAT on the full declared value than it was to buy from one level up the distribution chain in the UK.