Furthermore, I would be reasonably sure that David, like the majority of
editors, has a strict advertisement/editorial ratio dictated to him by
the company’s bean counters, and there’s nothing he can do about that!
Certainly magazines are commercial enterprises & rely upon advertising to be profitable. But there has to be a balance between editorial content & relevant advertising. For my part, I feel that balance has gone too far in the wrong direction – too little editorial, too much largely irrelevant (to my mind) advertising. If I wanted to be exposed to products aimed at the model (or full sized) railway enthusiasts, I would purchase Model Engineer or other railway oriented magazine. The current editor appears to think that all MEW readers must be steam or railway enthusiasts also – not applicable in my workshop ! I stopped taking ME after MEW came out, as ME without the workshop bits was too steam & railway orientated to be of much interest.
The content has also, for me, been lacking of late. I realise that you cannot please all of the readership all of the time and, having taken all but 2 or 3 of the magzines since it’s inception, should expect some repetition and items outside my particular areas of interest. But it would be more of an incentive to keep subscribing to have an occasional article that did ! Increasingly I have felt that the editorial bit was just something to be filled up – while a good picture can be worth a thousand words, several poor (poor as in adding nothing to the article, not necessarily as in out of focus etc.) pictures are just padding.
It may be the current editor, may be the current management or a maybe a combination of the two – the end result is that this ex-subscriber felt that the current incarnation of MEW is not sufficiently engaging to carry on subscribing.