ISTR from when I studied marine engineering at post-trade night school that the general rule of thumb for heat exchangers, including condensers, is for best thermal efficiency the two fluids flow in opposite directions. So steam comes in the top, cooling water enters through the bottom.
This maximises temperature differential between the two fluids thoughout the pass. The rate of heat transfer is proportional to temperature differential so more heat is extracted without making the condenser bigger this way.
That way, your entering coldest water is hitting the coolest steam so there is still a good temperature differential to promote heat flow. Then as the water becomes warmer as it makes its way to the upper passes in the exchanger, it is in contact with the hottest entering steam and again the temperature differential is still large so heat transfer is rapid.
If you feed the cooling water in the top, the fresh hot steam will rapidly heat it up and by the time the water hits the lower passes through the tubes it will be lukewarm, trying to extract heat from also "lukewarm" steam so not much heat transfer will take place due to the small temperature differential. And you will get a result like Zan's above. (Ah those were the days when 10 year old boys played unsupervised with bunsen burners and bought hydrochlorice acid and the components to make gunpowder and the like from the local chemist shop unquestioned!)
The textbook experiment to demonstrate the relation between temperature differential and heat transfer rate can be useful in the workshop.
Question: If you make a cup of tea, without putting the milk in, but need to take a cut on the lathe for five minutes before drinking it, will your tea end up hottest if you put the milk in straight away or five minutes later after taking your cut?
Answer: Your tea will be hottest if you put the milk in immediately on making it and then let it then sit for five minutes. In that five minutes, the lower temperature of the tea/milk mixture means less heat is lost to the atmosphere as it sits there. If you left the hotter, undiluted tea sit there for five minutes the rate of heat transfer to the atmosphere would be higher so more heat lost. Then you put the milk in after five minutes and the final temperature is lower than the other option. I think you can see this demonstrated on YouTube if you search for Professor Julius Sumner Miller.