Success! I had the old short reach plug on which I turned the body down to less than the thread root diameter, where upon it fell apart!
But no problem, I ground a cutting edge on the end and used one of those 'easy out' screw removers to drive it into the thread, picked out what I could with a dental type device and eventually managed to work the short stub through the head casting.
All because someone had fitted the wrong plug, but got there in the end.
Alan