I have been doing a bit more digging. Here is an advert for a similar collet holder. This one does have a tapered arbor, morse or otherwise. It also needs special end mills with a latch on the end. I guess it was a rival to the Clarkson Autocollet.
and here is a picture of the factory where they were made,, sadly some years after it closed
I have concluded that the holder is no use to me. I don't have a machine that it would fit and I don't have any of the special endmills, so it doesn't have much going for it! If it was of any use to anyone please send me a message and we can see if we can sort something out.
Bob