As this thread has come back to life, I'll mention that a month or two ago I bought four GU10 LED bulbs from an EBAY seller for about £10. I chose cool white of about 4W. My wife hated them, and said tehy were much less bright so I put the 35W standard bulbs back in.
As is the way of these things, two of the 35 watters went together and I replaced them with LED ones. It became apparent that they are actually much brighter in terms of illuminating the room, they just don't have the concentrated bright narrow beam of the halogen bulbs.
As the halogens blow we are now up to four LEDs again and everyone now prefers the quality for the light, which seems better suited to a kitchen.
Because of the low heat from these bulbs they would be ideal in the workshop.
When the bulbs in our bedroom start to fail I shall get dimmable warm white LEDs to replace them.
Final thought – halogen GU10's seem to last a lot longer when run off a dimmer, but conventional bulbs seem to suffer when used with one.
Neil