Posted by Neil Wyatt on 23/06/2020 18:56:19:
Posted by blowlamp on 23/06/2020 16:48:14:
How do you know that – you don't think purchases/digital subs of the magazines advertised here could go towards running this site?
What kind of profit do you think MyTimeMedia and their advertisers would have if it weren't for the other "three groups" that populate this place?
I think, Martin, that the answer is how many other hobby magazines have as busy a forum as this one?
We aren't ignorant or the fact that providing a linked space for readers helps the magazines – my personal view is that the forum provides a sort of 'virtual club' that helps bring readers from all over the world and both magazines together.
Most companies with a forum as busy as this (it's arguably the busiest hobby engineering forum on the web, certainly in the top two) would be breaking their necks to monetise it by doing far more than just selling a modest amount of adversing space.
But most magazines operate without an accompanying forum, even if they have a website the majority just allow discussion of articles.
But the forum represents an investment by the publishers that has to justify its ongoing costs (and hopefullly future investment). That means raising direct income, whatever the intangible benefits of sustaining the readership and the wider hobby.
As someone who has shown themselves to be a shrewd investor, I would have thought you would appreciate this perspective more than most?
Neil
Hi Neil.
I agree, it is a very knowledgable & active forum and I think that's why we stay and contribute.
The purpose of my few posts was only to serve as a reminder that all parties need consideration for the site to keep working – so it's not only MyTimeMedia & its advertisers that are important, the customers and participants are too and I wanted to bring that into the conversation.
For instance, it's very often the case that forum members recommend products sold through businesses featured here, so in effect, we are sometimes unpaid advertisers and should be appreciated as such.
When all is said and done, this site could probably survive without outside advertisers, but not without its members, which is the thing I think is most important to remember.
You have a difficult balancing act keeping advertisers and customers/contributors happy, no doubt about that!
Martin.