"Proof readers" are a thing of the past. Publishers struggling to make money out of a dwindling print market got rid of them years ago. Along with the compositors who were the second backstop. Along with most of sub-editors who used to set up and check the pages. Any remaining staff, such as graphic artists, are usually shared between a number of magazines and the page layouts are done sausage-factory style.
Most small magazines/newspapers today are put out by an editor and a boy (or girl) and they have to do everything, from sourcing stories and pics to writing/shooting them to laying out pages and doing their own proofreading. I know, I've done it.
And it is quite possible with today's desktop computer publishing systems that the low-resolution photos appeared correct on the laser printed page "proofs" that the editor checked, but due to computer witchery were linked to the wrong hi-resolution photos in the metal plate-making procedure. Often, the printing plate is made at a print site far distant from where the editorial staff are based, and so there is no final check like when pages were pasted up "on the stone" and photographed in an etching camera to make the plates.
So, anyone who thinks they could step up and do a better job, please have a go. It all looks easy in the light of day, with time to sit in the armchair and consider things. But with your ring out at 10pm after a 7am start on "production day", I'll guarantee you wouldn't know what hit you.
Edited By Hopper on 26/05/2014 06:32:25