There is one big problem I have to tackle to publish more short articles. If by 'short' we mean 1-5 pages, then the average length is three pages.
Looking at articles that are 'banked up' for the next few issues, the typical longer article is 20 pages.
So to fill the same number of pages as one long article, I need seven short ones.
Despite what it may seem, long articles can need more editing effort (on a per page basis) than short ones (they need to be split into sections, references have to be checked and amended but now span multiple issues of the magazine, and any amendments need to be made mindful of the whole series, not just the one instalment.
There is space for both types of article in MEW, though there seems to be agreement that more short articles would be welcome. That said, I don't want to disillusion writers of good, longer articles so they shouldn't fear becoming an endangered species.
Many of the best writers can produce short as well as long series, but I am sure that putting three articles by Fred the Shed in each of seven successive issues might be equally unpopular. So, the challenge I face is enthusing a large number of new authors to come forward.
Hence, saying 'if you want to see new content, write some yourself' isn't flippant, it's practical. It isn't elitist either.
Another possibility is changing how articles are split. Two parters could become longer single part articles (but this reduces variety). Long series could be split into smaller parts, making more room for short articles, but then they drag out for longer.
One approach that will work for some topics, but not others, is the linked series, where each article stands alone but still forms a body of work when taken together (my own first articles for MEW were structured in this way).
It's all a balancing act, and I don't expect to find any magic numbers. All I can do is ask encourage new writers and old alike to consider different ways of presenting their work, and experiment with different ways of presenting the content. Then listen to the feedback (hopefully not in green ink or ALL IN CAPITALS) and learn from it.
Anyone interested in expressing a personal view on the content of MEW or offering to write for it can contact me on neil.wyatt @ mytimemedia.com (delete spaces)
Neil
Edited By JasonB on 12/02/2014 16:59:06