Hi Jason,
I understand, and I am avoiding the idea of a 'full paid for directory' which was the traditional approach.
What I am suggesting, provided all parties agree, is 'a simple list', which can be grown – by the advertising department, as a part of their responsibility, as the demand grows. For example, there are times when you read….
'I am Fred. I need help with xyz. Anyone in my area who can help/guide me?'…. to which the responses range from:
– I live near you. I can help with xyz, or
– there is this club in your area, joint it, etc…
– there is a Men in Shed group near you
So, perhaps the list could include club entries for free etc.?
I am aware that the original proposal by Neil to management was rejected. The concept/idea was a little different then to what Is being suggested now perhaps. It is still open to abuse by certain people, but that can be controlled. Again, no sides being taken here. Just a possible solution, which can still be rejected 
With reference to PM, If Kens work is good, and he shows what he does, regularly, I doubt that he will have to go to people wanting his service. I would guess/hope they would come to him automatically after seeing his posts..
As Michael G just said, I too think that this thread has/will bring some significant publicity for Ken.
This forum is a powerful world platform. The management at MTM recognize this. The more visitors this site gets, the better it is for all concerned. In this context, making the list could be regarded as an investment, inviting new members, rather than an expense.
Ketan at ARC.