A comment about adverts. I don't look at them. Repeat – I don't look at them. Please, advertisers, take note: I do not look at them.
I don't generally watch TV ads either. In fact, I usually record a programme of interest for watching at a more convenient time in which case I fast forward over the adverts. But in those occasions where I do catch TV ads, I usually end up channel hopping until my wanted programme returns.
But, in more general terms, adverts can, and do, become outdated so adverts for Bloggs' Nut-Mangler version 20,947 will be of no use in 'x' divisions of time. Which means that if one keeps magazines as a reference source, one will end up keeping a lot of useless paper holding out of date information and taking up valuable space. I don't know the current situation with ME, but I do know that in the days when I used to take it, all advertising was limited to the front and rear pages thus enabling one to remove these pages thus reducing the storage space required.
There is another point. By virtue of adding this post, it shows that I have access to the internet. Which in turn means that I can access suppliers websites and, most importantly, browse the latest "stuff" and the latest prices. Therefore the only reason for having magazine adverts is, for me, to show which suppliers are available.
So, advertisers and magazine producers, please stick all the ads either, or both, at the front and/or the rear of the magazine. Then I won't be wasting my time leafing through magazine content of which I have absolutely no interest.
Now before I get jumped on, I fully realise that both in the case of the magazine, and non-BBC TV programs, it is the advertising that pays for the media concerned to be produced so I'm not suggesting that it be done away with: simply that it be placed (for the magazine) where it can be easily removed.
As regards the position of the magazine number, it was indeed very nice, and convenient having it at the top left hand corner. But I don't remember ME having anything similer, although I do recall that both the date and the issue (Volume & Page?) were reasonably easy to see. I actually use a homemade database into which I insert a record of any article which I think may be of interest or use at some later date. This database includes references to the Issue Number, Page and Date. Furthermore, if any article seems to have particular immediate or near future use, it is copied into the computer for either re-rereading or printing as and when required. Thus, provided all magazines are kept in date order, and are correctly replaced, then it does become easy to locate any particular subject matter. I note that someone has included a photo of their magazine store: I use two large cereal boxes per set of magazines with the Issue Number range of that particular set written on self-adhesive labels on the front. It does require a certain amount of self-discipline, but it does work for me with something of the order of 30 years worth of magazines.
The issue of the contents page is a tricky one. I can see why the publishers and advertisers want to include additional content, but really, the best place for a contents page is on Page 3 where one can read it simply by opening the first, cover, page. Please put it back.
Rather cynically, I do wonder if some. or all, of these changes have been caused by some bright-eyed bush-tailed youngster straight from an MBA and wishing to make his, or her, mark, and who simply does not understand what the magazine is all about.
Regards,
Peter G. Shaw