Posted by DMB on 21/11/2021 12:30:55:
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I'm always wary of nameless goods.
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And named goods too. All too often reassuringly expensive household names are used to separate naive buyers from their money.
The awful truth is brand-names guarantee nothing. Neither does country of origin. Apart from fakes and seconds escaping into the market, brand value depends entirely on whatever the owner decides, and ownership changes in complicated ways.
For example, RCA was a much respected US Brand. However, it's been through difficult times. It was formed in 1919 as a patent trust between GE, Westinghouse, AT&T and the United Fruit Company. RCA became an independent company after being prosecuted under anti-trust laws by the US government, after which embarrassment they were hugely successful until 1970, when competition proved too much.
It was bought by GE, which by this time had become a US based multinational, and they managed the decline until selling the trademarks to Technicolor SA in 1982. Technicolor SA was a rebranding of Thomson SA which was a French based multinational with ownership roots back to the UK's GEC and Marconi as well as French firms.
At one point the RCA trademarks were owned by Britain's Carlton Television, part of the Carlton Group, now ITV plc, but they went back to Thomson who resold them to TLC in 2004. No-one's ever heard of TLC, but they're the largest manufacturer of televisions in the world, plus a lot of other stuff from mobile phones to washing machines. TLC is Chinese, and their various outputs are sold with whatever brand-name makes purchasers happy.
Point is, manufacturing isn't simple. The Radio Corporation of America has been American, French, British, multi-national and Chinese. Not unusual. It's family firms paying master craftsmen to produce quality goods with a trustworthy trade-name who are few on the ground. They've been replaced by a mesh of multinational financial arrangements where companies and brands move between different owners. Multinational products are made wherever in the world happens to be most profitable. Consumers rarely know who owns brands, where stuff is made, or exactly what the brand represents.
In 1940 buying an RCA radio was a no-brainer – they were well-made and good value. Buying one in 1980 was risky; by this time they were over-priced compared with the competition and as they went into decline late models were too cheaply made. Today the RCA brand could be resurrected at any quality level the owners wanted to. The brand could be exploited to sell rubbish or to badge top of the range goods.
When buying, it can't be assumed that brand-names are still meaningful. You have to check standards have been maintained. Often all is well because trusted brands are valuable, but there's no guarantee. Anything can happen when companies change hands. Caveat emptor!
Dave