Real art form to pick a name which delivers an appropriate brand image across multiple languages.

It’s made, and named, in Asia. They do things differently over there. It’s like a foreign country.

The best example of lost-in-translation car naming was probably the Chevrolet Nova. It was not a big seller in Latin America because No Va in Spanish means No Go.

On 27 August 2024 at 22:58 Hopper Said:

 

The best example of lost-in-translation car naming was probably the Chevrolet Nova. It was not a big seller in Latin America because No Va in Spanish means No Go.

Very surprised. The first  foreign language an American company would check for compatibility would be Spanish.

On 28 August 2024 at 01:16 Peter Greene Said:

On 27 August 2024 at 22:58 Hopper Said:

 

The best example of lost-in-translation car naming was probably the Chevrolet Nova. It was not a big seller in Latin America because No Va in Spanish means No Go.

Very surprised. The first  foreign language an American company would check for compatibility would be Spanish.

Not that surprising if you have spent time there. Many Americans are blissfully unaware that the rest of the world exists, Mexico and Canada included despite their proximity.

CV does not mean HP. See this for conversion:

https://fr.wikipedia.org/wiki/Cheval_fiscal

Remember the Toyota Starion?  There’s a story it was supposed to be called the Stallion…

On 28 August 2024 at 06:32 Dave Wootton Said:

Don’t know if its true or not but I remember being told that the 60s/70s Mitsubishi Colt Starion sports hatchback, their answer to the Ford Mustang, was named as the incorrect japanese pronounciation of stallion. Sounds plausible if you say stallion in a dodgy japanese accent!

Or that Ford wanted to call the relaunched Capri a Colt due to it’s mini Mustang looks