The problem is that there are two many show in a short space of time.
At one time there was the ‘official’ ME show which has been at Olympia, Wembley and Ally Pally and held in the beginning of January.
Since private venture shows have been organised and have gotten regular slots it’s squashed the year up. Holding the ME show at the same time as it was would now clash with the TEE organised Ally Pally show around the 19 / 20th of January.
Traders won’t do two shows that close as the takings are diluted but expenses are still the same.
Whether you agree with traders or not they are needed, gate fees will not cover a show when club stands have to be given free plus loads of free tickets for club stewards.
It’s the lack of traders what worry me, they are losing them all the while to rising costs and not being replaced by new. This then causes a knock on effect in that organisers increase prices to make up the shortfall and this forces more out. It has happened as the Pickering show has proved and has been forced to close.
IMHO December is not the time to hold a show, it’s a short month given the Christmas and new years holidays and a busy time with the lead up to Christmas but many traders are also internet based as regards sales so they have to close at what could be a busy time and move to an expensive show where they are not guaranteed making a profit over expenditure given transport, hotel, meals and stand costs.
So for many given Christmas and a December show they could be down to a 10 – 14 day working month.
Running two London shows within a month is stupid. Take a look at the most successful show we have on the calendar at the moment which is Harrogate in May.
Around 24,000 people thru the doors in 3 days, none other come close.
The main reason is it’s far enough away from other shows in time and location to make it a must go – just like the original ME show. It’s the only show I have seen where literally 1,000’s of pounds in Scottish money changes hands. People go there to spend, they go to other shows to look and it might sound very vulgar and commercial but these shows ARE commercial and have to be to exist.
Instead of diluting shows within the M25 area which won’t help anyone in the long run take a better look at the map of the UK.
Did you know there is no show of any decent size in the North West and no I don’t live there so no vested interest.
Do a show around September around Preston / Blackpool and you will get all the Scots back down again as whey will had had a 6 month break from Harrogate.
John S.
Edited By John Stevenson on 19/12/2010 11:38:46