To an extent I agree with Jouni in that it does take some time to read and consider the contents, followed by adding relevant entries into my home-made database of articles of possible future interest. And yes, I often have the last two, or even three issues on my desk awaiting entry into my database. And I do not take Model Engineer!
When the idea of moving to 13 issues was being considered, the editor asked what we, the readers, thought. The eventual result of the survey, if it can be called that, was that one person, me as it happens, was against it for various reasons, and so the change went ahead. It also transpired that the reason for 13 issues was so that it would fit in with the ME schedule. Here are the comments I made then:
1. It takes time to read and digest.
2. The extra issue will involve extra payments to writers.
3. Would advertisers be willing to pay for the extra issue?
4. Direct debit payments are taken quarterly. This means that one of the quarters has an extra magazine, hence the average cost per issue is lower in that particular quarter.
5. Individual purchasers from, eg WHSmiths, have to remember that in one month there will be two issues.
6. There is increased storage requirements.
I think it is possibly too late now to have a change, but if a change was to be forthcoming, I would be happy to see it reduced to 12 issues per annum, similar to other (non-engineering) magazines. At least then I wouldn’t be taken by surprise when the latest issue is designated Autumn 2011 rather than October 2011 – ok, ok, I know there has already been an October issue, but I am sure you know what I mean.
Would it result in more articles per issue and less advertising? Somehow I doubt it.
Would it result in a lower subscription cost? Again I doubt it, but it might just defer that inevitable day when the cost does indeed increase.
Regards,
Peter G. Shaw