Interesting, thanks for the heads up.
Up to now I’ve been printing the mag to pdf on a PC and then transferring the pdf to the iPad and reading it with iBooks. I just tried this direct method and at first glance, I think I still prefer the pdf route….mostly because it will fill a vertical screen with a single (full) page which is readable (just) without zooming (you can still zoom in if you need to).
When I tried the direct method I either got a full page that only filled half the screen or I got part of a page when I zoomed. Admittedly though, I only tried for a few minutes so I may be missing something.