Posted by Samsaranda on 16/03/2018 08:36:29:
I suspect the reason that article appears in alternate issues is probably to do with sales of the magazine and ensuring commitment to future issues, or am I being too cynical?
Dave W
As ME carries lots of long series, you could easily end up with a long series of issues all feeling very similar, especially to readers who don't enjoy one or two of those series.
Because it is bi-weekly the alternate issue approach allows a much greater variety of content to appear over each month while not resulting in series taking longer than would be the case with other magazines (because they are monthly).
At one time MEW, which is monthly, was running three long series concurrently in every issue and the resulting lack of variety had quite an impact on readers, even though the series themselves were very good.
It's also very demanding on non-professional authors to produce articles at a rate which keeps up with fortnightly publication. Ideally series are submitted complete, but for long series this isn't a general rule.
Jason and I can both vouch that even writing a bi-monthly series in real time can be a challenge at times!
Neil