Noel's method is good, but I advise practising first.
Success depends on the viscosity of the drying paint being just enough to stick in the grooves without lifting out when the surplus is wiped off, whilst allowing the surface paint to come off cleanly. I've had fun and games getting it spot on, either all the paint coming off, or unwanted paint staying sticking outside the grooves.
Make the paint solvent doesn't attack the plastic. If it does the shiny surface goes cloudy smeary when the paint is wiped off. You can guess how I know
When everything is 'just so' the method works a treat but it can be fiddly to find a good combination at first.
Dave