Hopper, thanks for a quick reply. My belief is that it was common practice to fit hub bearing seals with the lip & spring on the air side of the hub, even if there was no facility to feed the hub with grease. This is certainly the case for Massey-Ferguson 165 tractor front hubs, as printed in the manual. In that application, the hubs are supposed to be fed liberal quantities of grease regularly, presumably to flush out any muck that gets past the single-lip rubber seal. I'm pretty sure I've fitted seals in various cars this way round, but it was a long time ago…
I'm aware of the dangers of over-packing anti-friction bearings, but I suppose that in such low speed applications, it's acceptable to drown them in grease. I agree that a single charge should be good for years, so I suppose the provision of grease nipples is for 'muck-flushing-out', rather than lubrication. The application in question is for the wheels of a gang mower, the hubs carrying grease nipples, and for which the manual is hopeless, so no help there…
I'll bet that a lot of similar stuff comes out of the factory – or the repair shop – with seals fitted the 'conventional' way round (my tractor's were the wrong way round) – but is it 'correct'? Does it really matter? It would be nice to know…