Posted by samuel heywood on 25/11/2016 23:42:32:
Isn't that just business?
Take famous brand " utterly butterly" or " i can't believe it's not butter"…
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Samuel,
I think that using 'Zap Automation' …. when there is already someone trading as 'Zapp Automation' … comes much closer to "passing off" [although it is unlikely to be enforceable unless both firms are under the same jurisdiction].
Butter, however, is a substance not a brand.
MichaelG.
.
http://www.inbrief.co.uk/intellectual-property/passing-off/
Edited By Michael Gilligan on 26/11/2016 08:46:28