Hardly novel.
All the well known makers of precision bench lathes supplied the equipment needed for such lighter repetition and capstan duties. The well known Smart 7 Brown Model L is at the heavier end usually coming with a dedicated cast base but it's still fundamentally the same thing. Plenty more unheralded "industrial only" makers. SouthBend were one of the better known names offering similar accessories to convert lightweight bench, hobby and training lathes for such duties.
Not forgetting the morphologically different but effectively functionally similar small repetition lathes such as the "you're not getting paid until your arm falls off" Britan.
I guess it all got started around 1900 (ish) since then, until the Western de-industrialisation of the late 20th century, the number of parts made on such machines must be way beyond convenient, or even inconvenient, counting. Mostly for the complex, small mechanical devices largely superseded by "do you want it with chips" electronic revolution.
Hafta say I'm surprised that integrating Lego robotics to to the parts handling thing with a simple software programmed powered sequencer on machines of that style as an alternative to proper CNC hasn't become a thing. Basically think EMI-Mec lathe functionality but way cheaper. With a programming ap.
OK it's going to be slower than full on CNC. A Brother would probably blow its fuses laughing. But if you can hit at £5,000 (ish) a spindle plonk on a bench and its ready to go a bunch can produce serious numbers of parts for, probably, well less investment than a proper CNC. Even one running 24/7 could be cost effective for things its not worth setting up a proper CNC for half a day or so a week.
Clive