Brilliant! Thanks to all for replies. As a result of this I think I understand the way drills work better than I did. They have always been a bit of a mystery to me, there are so many angles involved.
By luck (or perhaps I'm developing an instinct?) my 'random swipes' on the Screwfix bit were pretty much as in JasonB's pic and the Clickspring video he embedded. I was wrong to say 'blunting' – I probably actually sharpened the bit, but with a different geometry. I certainly noticed the difference in the chips coming out – more like normal brass turnings.
I had heard of dedicated brass bits and assumed they were terribly expensive, but looking at the slow spiral bits from Tracy tools it seems not. Thanks for the pointer MadMike.
I agree that pilot drilling is, in general, not the way to go. I have found that in steel I'm better off going straight through with the final diameter bit (17mm is the largest I have – used to make space for a boring bar) to avoid snagging. But I was at my wit's end and thought I'd give it a go. I accept that it wasn't a good idea.
The problem is solved I think – thanks again for advice.
Robin.
Edited By Robin Graham on 14/12/2021 23:35:32